social media
the abc’s of social media
awareness
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buzz
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clicks
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awareness — buzz — clicks —
created for gsk (glaxosmithkline)
taken from a meningitis vaccination awareness campaign that was created during fall 2024 and promoted on meta and linkledIn
created for benlysta
promoting the release of testimonial video series on the subject of lupus this campaign ran on linkedIn throughout fall 2025
created for benlysta
promoting the release of new data in relation to lupus treatment strategies this campaign ran on linkedIn, meta, and reddit throughout spring 2025
behind the scences
here’s a look at a campaign i developed for eli lilly’s new diabetes management platform. in 2024 we turned their get started checklist into static post carousel for meta users